TITEL
Functional product development: an explorative view
FöRFATTARE
Ericson, Åsa
INSTITUTION
Tillämpad fysik, maskin- och materialteknik / Datorstödd maskinkonstruktion
SAMMANFATTNING
Embodied in the concept of functional products is a shift in view for
manufacturing companies as providers of physical artefacts to service
providers. Furthermore, differentiation by offering added value, increased
commitment towards customers, life-cycle commitment for the physical
artefact and close collaboration between manufacturing companies are
characteristics of the concept of functional products. On a business level,
the concept of functional products are expressed as total offers,
integrated solutions and/or functional sales. On a product development
level, the integration of hardware, software and service aspects is
identified. Accordingly, from one viewpoint the concept of functional
products leads to a transition view and from another viewpoint the concept
of functional products leads to an integration view. A shift in view and
integration seem to be in opposition to each other.
The purpose of this thesis is to explore what new approaches in product
development are motivated by the concept of functional products. To
understand the concept of functional products, the differences between
hardware and service aspects have to be understood. A knowledge perspective
frames the study. The focus is upon hardware and service knowledge.
The work in this thesis approaches the concept of functional products from
a product development perspective i.e. a development of physical artefacts
viewpoint, bringing in service management literature. The studies are
delimited to manufacturing companies acting in a business-to-business
environment. The research strategy used encompasses an interpretive
approach and qualitative material is generated in both interviews and
meetings with industry people.
Two perspectives emerge in the theoretical framework, a hardware
perspective and a service perspective. A transition or a shift in view from
a hardware perspective to a service perspective can take place on a
business level, whereas on a product development level an integration view
is necessary. The ability to alternate between a service perspective
including needs analysis and a hardware perspective including solutions has
been presented. Thus, the importance of understanding needs is recognised
for functional product development. New approaches for product development
are found concerning integration of knowledge, collaboration and reflective
approach to services. An open-minded approach to products where new
products and offerings can emerge has also been discussed.
ISSN 1402-1757 / ISRN LTU-LIC--06/02--SE / NR 2006:02
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