Bachelor thesis Marketing
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Corporate Social Responsibility: a case study of Öhrlings PricewaterhouseCoopers
Carlsson, Johanna; Åkerstöm, Richard
Business Administration and Social Sciences / Industrial marketing and e-commerce
In the late 1880s in the introduction stage of the industrialization it was
broadly discussed whether or not companies should take their social
responsibility. This discussion has today lead to what is called Corporate
Social Responsibility (CSR). The interest for CSR has grown rapidly the
recent years and people are starting to demand that companies take their
social responsibility. In the same time companies have started to
understand that they can use CSR as a strategy in order to gain benefits.
An increasing number of companies have started to engage in CSR and it has
even become trendy for companies in Sweden to engage in CSR. Many argue
that companies can gain enormous benefits by engaging in CSR while others
argue that CSR engagement can have a negative effect on the company.
This thesis focuses on investigating why companies engage in CSR, how they
apply CSR and how CSR can affect financial performance.
We have conducted a case study on the company Öhrling
PriceWaterhouseCoopers (PwC) in order to gain a deeper understanding of
CSR. We studied why PwC engage in CSR, how they apply CSR and how it
affects their financial performance.
ISSN 1402-1773 / ISRN LTU-CUPP--08/287--SE / NR 2008:287
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