AUTHOR
Larsson, Camilla; Magnusson, Marie

DATE
2000-02-01

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
It has become more important to coordinate communication and information in a company in a comprehensive view, which mean that all employees should be involved in the communication process. This is especially important at the introduction of technological products because of the higher demand of knowledge of the employees. The purpose with this thesis is to describe how companies can communicate an introduction of a new product to the employees. To answer this purpose we have made a case study at a company. With their help we have found that there are noises that disturb an effective communication. To avoid this the information should be formulated in an effective way and adapt to different internal target markets. To create an effective communication the company should use a combination of different communication channels, and a main message should be repeated. Companies can also use different marketing activities in purpose to motivate employees and market new products.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/013--SE / NR 2000:013