FöRFATTARE
Filippov, Alexei; Iljashenka, Jelena

DATUM
2000-06-22

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring och e-handel

SAMMANFATTNING
Today the global business environment is characterised by growing international competition. Companies are continually trying to penetrate new emerging markets, making it necessary to develop the right foreign market entry strategy in order to be successful internationally. As Russia is the biggest neighbour of Sweden with enormous potential investment opportunities, it is naturally that Swedish companies enter the Russian market. In order to gain a better understanding of how Swedish firms enter the Russian market, we have studied a Swedish firm that operates in Russia. In our study we applied theories regarding the firms’ motives to go abroad, its change agents, and the foreign market entry strategies. To draw deductive conclusions we have collected empirical data via case study approach, and this data then have been analysed against selected theories. Our study contributes some new aspects to the motivations, the change agents, and the foreign market entry strategy theories.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/099--SE / NR 2000:099