AUTHOR
Burhol, Kenneth; Mejer, Fredrik

DATE
2000-06-22

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
International pricing is an area that has more or less been left out in academic research. We therefore thought that it would be interesting to write a thesis regarding this subject. The purpose of this thesis is to describe the price setting process for international prices, factors that influence the choice of international pricing strategy, and which international pricing strategies are used. We chose to study Swedish SMEs located near Luleå, Sweden. This study utilizes three qualitative case studies on the three companies Liko AB, Antenna AB and Polaris Optic AB. We found that the price setting process for international prices differed among the companies. We also found that some factors, for instance costs, influenced the choice of international pricing strategies more than other factors. However all companies adopted the same pricing strategy as the primary strategy.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/103--SE / NR 2000:103