AUTHOR
Mathison, Mikael; Bertelsen, Linda

DATE
2000-06-09

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
The Competitor Intelligence (CI) process is a system that enables companies to gather information and data, analyse it, and use it to support decision- making. There is a lot of theory on how to create intelligence, but is it concordant with how a CI process is performed in practice? This thesis is aiming to increase the understanding of how a CI process can be characterised. It was conducted through a qualitative case study of Telia AB based on a personal interview.

The results from our research showed that the CI process is less dependent on models and theoretical tools, and more dependent on imagination and to think freely. Apart from being just a decision-making support, it also helps raising the self-confidence among those who use it.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/104--SE / NR 2000:104