AUTHOR
Wärme, Annette; Persson, Liselotte

DATE
2000-06-14

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
Our marketing environment is today changing due to the rapid technological change and the increasing globalisation. Internet is today seen upon as an expansive tool in order to communicate more efficient on the market. We have asked ourselves the question how web sites through its communicative design can meet the users need and how you get the users to the web sites. In order to answer this we performed a case study at a design agency. What we found was that company's lack in the implementation of Internet in their communication strategy.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/107--SE / NR 2000:107