AUTHOR
Lindmark, Sebastian; Lindberg, Johan

DATE
2000-09-04

DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce

SUMMARY
This study was performed to find out how the introduction of the Euro would affect the export dependent companies in northern Sweden. The main areas of the study were the financial and competitive situations. A questionnaire was sent to 42 companies with 23 responses received.

The main findings of the study shows that the market opportunities will increase as well as the competitive situation will get more adverse. The Euro is not something the companies sees as a major improvement, they will still have to face transaction costs and foreign exchange risks as a result of Sweden not entering in the beginning. Some companies will be forced to switch to Euro as an invoicing currency but very few will use it as an accounting currency, even if available.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/187--SE / NR 2000:187