AUTHOR
Liarsgård, Magnus; Norgren, Magnus

DATE
2000-10-12

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
Travel agencies has, the last five years, faced changes in their close environment that could imply threats against their business. One of the changes in the progress in the information technology. The other change is that airline companies have decreased the commission. The focus of this thesis was to research in what stage in the product lifecycle the product, travel agencies as intermediaries of airline travel, turn out to be. In order to answer the main focus, we have also researched: How the travel agencies handle the change from commission to charge fee instead, and the travel agencies situation as an intermediary for airline travel. We have done a case study where we used interviews to collect data. Our conclusion: They have managed the situation quite well so far. There is nothing that indicates that the product, travel agencies as intermediaries of airline travel, looses ground for now.

ISSN 1404-5508 / ISRN LTU-SHU-EX--00/217--SE / NR 2000:217