Handling public opinion during a corporate crisis
AUTHOR
Fuchs, Mårten; Furu, Anna
DATE
2000-10-11
DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce
SUMMARY A case study on Boliden Limited and the crisis they faced in Apirsa, Spain
has been conducted. The findings of this study shows that a crisis
communication plan should include the issue of conveying a key message, and
that internationally diverse organizations use more than one spokesperson
when communicating during a crisis. The study further shows that the
selection of the members of a crisis management team is based upon their
knowledge, rank and position within the company and that organizations
provide employees at managerial level with media training.
The aim of this thesis is to provide a better understanding of how to handle
public opinion during a corporate crisis. The research describes, explores
and tries to explain what should be included in a crisis communication plan,
how the actors involved in a crisis management team can be described and how
an organization prepares its management for corporate crises.
ISSN 1404-5508 / ISRN LTU-SHU-EX--00/241--SE / NR 2000:241
