AUTHOR
Dagman, Karl-Henrik; Landström, Fredrik

DATE
2002-06-20

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories.

The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level.

ISSN 1404-5508 / ISRN LTU-SHU-EX--03/004--SE / NR 2003:004