FöRFATTARE
Lundgren, Erik; Sjödin, Robert

DATUM
2003-01-28

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring

SAMMANFATTNING
The aim with this thesis was to study what possible strategies a market leader as well as a market follower or challanger could choose to do when being exposed to increased competition. The method which we used was a case study at three larger companies in Piteå. These were Robin Hood, Sabels and Rimi. In our study we came to the conclusion that the theory in many situations, fits well with the strategies that the companies has chosen. The difference between reality and the theory is taht the ´companies in reality not are locked to a certain strategy, and that they rather used a mix of strategies, instead of a specific one.

ISSN 1404-5508 / ISRN LTU-SHU-EX--03/014--SE / NR 2003:014