FöRFATTARE
Wang, Mei

DATUM
2003-01-31

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring

SAMMANFATTNING
In recent years, Internet is growing rapidly and it has taken the financial sector by storm. Internet for banks sector means Internet banking, Internet Banking offers banks a new distribution channel. Many banks have provided customers with financial services over the Internet. At the same time, some banking experts have been arguing that bank branches will become outmoded, and will be replaced by Internet banking. However, others have argued that for the foreseeable future bank branches will remain the main channel for the banks. It is notable that early predictions that Internet banking would completely transform banking have been more tempered in recent times. In fact, as Internet banking emerges, the distribution channel structure of banks has been changed. Many banks have made their own distribution channel strategies in order to keep up with development and get rid of going out of business. Moreover, a number of banks have experienced a few years of developing Internet Banking. In this context, in order to build right strategy for banks, we should get the right understanding of the role of Internet Banking in current bank sector. Therefore, the aim of this study is to explore the role of Internet Banking as a distribution channel in present bank sector, to find out whether Internet banking will replace branch banking or it will be a complement to branch banking.

Great changes are taking place in China that will capture the world's attention. The reforms and opening-up of the Chinese banking industry has entered into a new stage. Hence, this study will conduct in Chinese banking industry.

ISSN 1404-5508 / ISRN LTU-SHU-EX--03/057--SE / NR 2003:057