AUTHOR
Abrahamsson, Jan-Tony; Forsgren, Thomas; Lundgren, Håkan

DATE
2003-06-04

DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce

SUMMARY
Sport sponsorship has grown to be an important part of the marketing communication mix for companies over the past decades and it is also an important source of income for sports entities. This thesis aims to look at sports sponsorship as marketing communication tool, regarding the issues of the objectives with the sponsorship, selection of sports entity to sponsor and effect measuring of the sponsorship.

ISSN 1404-5508 / ISRN LTU-SHU-EX--03/133--SE / NR 2003:133