AUTHOR
Lagerqvist, Jens; Lundgren, Kristoffer

DATE
2003-09-04

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
The purpose of this thesis was to investigate the communication between banks and their customers. Delimitations were made and the focus became towards upper secondary school students. The study was based on two interviews with bankers on different locations and with different stature, and a focus group consisting of eight upper secondary school students. The conclusion of the thesis was that there are certain problems in the communication between banks and upper secondary school students. The bank didn’t always communicate on the same level as the students when they presented their proposals. It also came to light how the bank contacted the customers, how the customer wanted to be contacted and how the customer contacted the bank.

ISSN 1404-5508 / ISRN LTU-SHU-EX--03/200--SE / NR 2003:200