FöRFATTARE
Rezaie, Behnaz

DATUM
2004-04-16

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring och e-handel

SAMMANFATTNING
Today, quality is the main aspect of each production, so quality control is very important process in each factory. By consideration safety, quality control shows its importance in automobile industry more and more. This research introduces a set of quality control laboratories in Mega Motor (The largest Manufacturer of Engines, Gearboxes and Axles) which were supposed to control the quality of production lines’ inputs and outputs. Through development and improvement of test machines, top management decided to enter laboratories to the industrial test market. The current research is devoted to achieve this management goal.

A large body of literature describing theoretical and experimental case studies of niche market. Based on this review, important factors affecting on mentioned industrial niche market were identified. One such factor, in the marketing field, was the advertising the professional services.

In the current research, the marketing plan for the Mega Motor’s laboratories is designed. In this plan, competitors (private and governmental) and different type of customers are assessed. More over, various programming are performed for laboratories in order to prepare them for serving the market. The conclusion of this marketing research is caused set strategy with competitors and customers.

The findings of this investigation was shown Mega Motor laboratories annual service sale was drastically increased during four years.

ISSN 1404-5508 / ISRN LTU-SHU-EX--04/084--SE / NR 2004:084