FöRFATTARE
Akhtar, Riaz; Dong, Yang

DATUM
2004-05-26

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring och e-handel

SAMMANFATTNING
The Internet is the driving engine of the new economy and it has given birth to Internet banking. It allows the banks to delegate tasks to the customers. Thus, Internet banks are providing all traditional services through the Internet. The purpose of this study is to gain a deeper understanding on the role of websites in Internet banking. In order to find out the research questions, Swedish and Chinese customers were selected as samples for case studies. The findings and conclusions of this study indicated that there are several factors that influence consumers on Internet banking websites and various variables which enhances customers’ service in Internet banking.

ISSN 1404-5508 / ISRN LTU-SHU-EX--04/110--SE / NR 2004:110