AUTHOR
Jatko, Ulrika; Proksch, Tobias

DATE
2004-01-21

DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce

SUMMARY
The purpose of this thesis is to gain a better understanding of how travel agents can expand their businesses by integrating E-business to their business process. E-business strategies have a certain kind of influence on the business process of every company. Our research explains and describes the travel agents industry, their outcomes, advantages and disadvantages when expanding businesses by integrating E-businesses to their strategy, as well as what phase of integration they are at and future development. By integrating E-business strategy a clear conclusion is the fact that it has improved product distribution and customer service within the travel industry.

ISSN 1404-5508 / ISRN LTU-SHU-EX--04/115--SE / NR 2004:115