AUTHOR
Eklund, Therese; Vinneby, Pernilla

DATE
2004-08-31

DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce

SUMMARY
The intension with the thesis is to investigate how mass communication is adopted as a strategy to increase the membership activity within religious communions in Sweden. In the years past it has shown a decreased activity within religious communion, deliberate strategies have been missing and efforts on resources for less effective strategies have been made. The study has been carried out through a review of existing theory within the field of subject, communication within religious communion and the use of mass communication within religious communion. The Swedish church was chosen as a case, where three persons were interviewed. The result from this study shows that the Swedish church communication operates on several different levels; these are detached and self-determinate. This can lead to difficulties in conducting a homogeneous communication and with that difficulty to create change in attitude that leads to a more active membership activity.

ISSN 1404-5508 / ISRN LTU-SHU-EX--04/235--SE / NR 2004:235