AUTHOR
Johansson, Niklas; Lundberg, Johnny

DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce

SUMMARY
The market of electronic commerce is under constant growth and change. New technology makes it possible for the consumer to obtain digital products in a quick and easy manner. Record companies adjust more and more to this ever changing environment. The purpose of this thesis was to evaluate how Swedish retailers of MP3 work with bundling strategies. A case study was conducted on two Swedish retailers, CDON and Homedownloads. A pilot study with a specialist from the music business was made before we conducted the case study. The study shows that the Swedish retailers of MP3 basically use a mixed bundling strategy. Another thing showed in the study is that the companies work towards applying more bundling into their work through subscription services et cetera.

ISSN 1404-5508 / ISRN LTU-SHU-EX--05/209--SE / NR 2005:209