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BSc and MSc Programmes in Music Marketing and Management BSc / 2005:212

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TITLE
Populärmusikscenernas finansiering: en fallstudie av Pinkerton

AUTHOR
Hernandez, Luis; Johansson, Daniel

DEPARTMENT
Business Administration and Social Sciences / Industrial marketing and e-commerce

SUMMARY
The purpose of this thesis was to describe the economic situation for popular culture venues. During the study, four different ways of financing were encountered. These are sponsorship, volunteers, government funding and ticket sales. A case study, based on interviews, were conducted on Pinkerton, a non-profit organisation. The result showed that Pinkerton needs a solid subsidy from government funding. With this solid subsidy Pinkerton could begin working other ways to finance the activity.

ISSN 1404-5508 / ISRN LTU-SHU-EX--05/212--SE / NR 2005:212

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