FöRFATTARE
Karami, Mitra

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring och e-handel

SAMMANFATTNING
This thesis attempts to analyze the factors that affect the intention to purchase train tickets through internet. Technology acceptance model was chosen as the basis of framework of this study to explain passengers` acceptance through their intentions to buy tickets online and to rationalize their intentions in terms of attitude, perceived usefulness, and perceived ease of use, subjective norms, perceived behavioral control and trust. Survey was conducted to gather the data. The measures and hypotheses were analyzed using partial least square technique. Results show that social factors, perceived behavioral control, attitude and trust significantly influence passengers` intention towards adopting internet ticketing. The implications of the findings for theory and practice are discussed.

ISSN 1653-0187 / ISRN LTU-PB-EX--06/45--SE / NR 2006:45