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Examensarbete, påbyggnadsutbildningar Marknadsföring och e-handel / 2007:012

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TITEL
Predicting Intention to Adopt Internationalization Linkages: a Study in Iranian Automotive Industry Supply Chain in a B2B Environment

FöRFATTARE
Akhbari, Bamdad

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring och e-handel

SAMMANFATTNING
Today the attention of managers is turning from intra-organizational focus to inter-organizational perspective in order to increase organizational efficiency and effectiveness. Managers realize that integration of organizational activities have significant benefits. EDI (Electronic Data Interchange) has been used for a long time as a powerful tool for information communications.

The purpose of this research first is to define the concepts and importance of adopting Electronic Data Interchange (EDI) in the supply chain of automotive Part Supplier Companies, which ideally form a business–to- business environment and following that Institutional Perspective is used to examine influential factors that enable the adoption of inter- organizational systems.

Additionally CEOs' of major auto part suppliers were surveyed in order to use their responses for validating the model constructed in this research for analyzing the influence of factors that enable the adoption of inter- organizational systems in organizational environment. Reviewing previous research shows the mimetic, coercive and normative pressures existing in an institutionalized environment and their influence on organizational predisposition towards an information technology-based inter-organizational linkage.

ISSN 1653-0187 / ISRN LTU-PB-EX--07/012--SE / NR 2007:012

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